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Practical Voice Search Optimization That Can Help You to Rank Better

While the concept of voice search is hardly new, it is only in recent times with the proliferation of smartphones and voice assistants of various hues that it has gathered huge traction.

By Karen Antthony – 6.11. 2019

While the concept of voice search is hardly new, it is only in recent times with the proliferation of smartphones and voice assistants of various hues that it has gathered huge traction. More and more people are waking up to the convenience of being able to speak to intelligent devices and getting accurate answers as if they were speaking to human beings. It is obvious that despite rapid advancements in voice search technology, it is only through content that is optimized for voice search that websites will be able to gain the much-needed organic traction that can stand up to the intense competition for superior search engine rankings.

Reasons Why Voice Search Is Becoming Popular 

The most obvious reason for the growing popularity of voice search is its ease of use and faster delivery of the search results. This results in a higher level of user satisfaction. Voice search is also far more convenient because you no longer have to manually type in everything – it is much easier to speak for framing a question. Another very big reason why voice search has become so prevalent is that it can leverage very well on the capabilities of smartphones. According to, at least 50% of all online searches will be voice searches by the year 2020

Voice Search vs. Conventional Search 

Although the intent is the same, the difference between how voice search queries are framed when compared to conventional text search is remarkable. Asking a smart device a question is typically done as if the conversation is being done with a human, which means that the query is liable to be complete and not restricted to a few keywords. The question is also framed in a more conversational style and is longer. Local information is a priority for voice searches with users typically asking “near me” questions such as restaurants, hotels, shops, or places to visit. Users also ask for information on times of transport departures and arrivals and products and services. The majority of the queries are made on the go by users seeking immediate fulfillment of their desires. Social media platforms like Instagram are also gearing up to meet the demands of voice search and many businesses are investing a lot of money to buy real Instagram likes and boost their engagement levels.

Structure content using conversational language: The primary characteristic of a query using voice search is being conversational. Using natural language in the content written for the web increases the chances of matching it to voice queries. When writing content for voice queries, the intent of the user must be understood well because then the content developer can anticipate the style of the question as well as other key issues. These include the type of the question, the most popular type of queries, the best answer types that satisfy these queries, and the type of answers that are performing well in the SERPs. By analyzing the insights of data analysis, content developers can obtain a better idea of what users are looking for when they initiate voice searches.

Focus on long-tail keyword phrases: Due to the conversational style of voice searches, it is amply clear that the length of the queries is significantly longer than conventional text searches. It is also well known that Google favors complete and long-form content. Even though it is not possible for content to be prepared for every conceivable query term, it is quite possible to have a full-fledged post with comprehensive content featuring all the search terms. Long-form content can be done relatively easily by content developers by including in the content all the long-tail keywords that have appeared in voice searches.

Restructure your website content: The impact of voice search being more conversational than conventional searches also makes itself felt in the need to analyze the website content and its structure is a very detailed manner. The objective of conducting the analysis and restructuring is to improve the layout of the content and make it more voice search-friendly by including questions and answers that are more concise. While different studies have produced different results regarding the length of the answer, the consensus is that Google prefers to deliver answers that are short and concise to voice search queries. Including Frequently-Asked Questions (FAQs) on the website’s product pages can be helpful because they contain a lot of question in conversational language along with simple and easy-to-understand answers. Due to the typical FAQ format, Google finds it easier to extract the information and display it in the results as a rich snippet.

Speed up the website loading: The speed of loading of the website is of crucial importance in searches as users tend to get impatient with slow response and abandon the site altogether. In a voice-search scenario, the impatience is even more manifest as typically most of the users are firing their queries on the go using their smartphones and require instant answers to their questions. The loading speed of the website has direct fallout on the bounce rate, which is an important signal to Google for figuring out the interest level of users on the website. Voice searches are especially sensitive to loading times since the slow loading websites cannot make their contents available for answering voice queries. Some practical methods for boosting the website loading time include optimizing images and videos uploaded on the site, reduction of JavaScript parsing with the use of “async” and “defer”, speeding up the loading of mobile web pages by using CSS3 and HTML5 frameworks. Reducing the number of HTTP requests, decreasing the number of plugins and redirects, and using a content delivery network are also effective ways of boosting page-loading times.


The use of voice searches is rapidly on the rise and very soon, it will be the number one method of accessing information on the web. It is, therefore, important for marketers to follow changing consumer behavior to stay on top of the curve so that they can successfully meet the changing expectations. Voice search SEO and the ability to monetize it will be critical in the ability to stay ahead of the competition

Source: The African Exponent

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